Skip to content
BP International Holdings
All businesses

02 / CULTURE & CREATORS

COMPANIES / CREATORS / CONSUMERS

From K-pop concerts
to content that
connects companies and consumers.

20

Collaborations and partnerships
with leading South Korean entertainment companies

Explore your role
The One performing on stage
The OneVOCALIST & VOCAL COACH

01 / THE OPPORTUNITY

THE ONE / ARTIST DEVELOPMENT

From a voice that inspires the world
to nurturing the stars of tomorrow.

Together with The One, a vocalist who has helped develop K-pop stars, we discover and nurture the next generation of artists for the global stage. We combine his stage experience and vocal coaching expertise with our entertainment industry network to help emerging talents reach wider audiences.

  1. 01Talent discovery

    Discover emerging talents.

  2. 02Artist development

    Develop vocal and stage skills.

  3. 03Performance opportunities

    Connect talents with performances and content projects.

Through collaboration and partnerships with around 20 leading South Korean entertainment companies, we connect businesses with stars, influencers and creators. Our work spans K-pop concerts, content and IP projects, advertising campaigns, commerce, training and management—creating new ways for companies to reach consumers and for creative talents to expand their work.

Whom we serve

Companies and agencies planning K-pop concerts and content, brands seeking new ways to reach consumers, new and active creators, and training or operating partners.

  1. 01

    Define project goals and the audience, brand requirements or training participants.

  2. 02

    Confirm talents, channels, rights and delivery scope, with terms for each activity.

  3. 03

    Deliver concerts, content, campaigns or training programs, and manage outcomes and settlement by contract.

02 / BUSINESS MODELS

From services to revenue.
Explore our business models.

Explore each model’s customers,
services and revenue structure.

01

K-pop Concerts, Content & IP

A concept image of a K-pop concert stage, lighting and audience
CUSTOMER
Companies, entertainment agencies and promoters planning K-pop concerts and cultural content, together with distribution partners and brand sponsors.
SERVICE
Plan K-pop concerts, artist booking, stage production and on-site operations around the intended audience and creative goals. Connect live performances with content production, distribution and IP use, with delivery scope, participant roles and rights defined in each project agreement.
REVENUE MODEL
Revenue options include concert planning, production and operating fees, ticket sales, sponsorship, content production and distribution, and IP use. Revenue sharing and settlement depend on the delivery role agreed upon, while rights and related fees are determined with the rights holders.
02

Influencer Campaigns & Commerce

Illustrative scene of a creator and production team filming a product presentation
CUSTOMER
Domestic and international brands and vendors in fashion, food, cosmetics and beauty.
SERVICE
Select creators and channels suited to a company’s various objectives and budget, and manage content production, advertising campaigns and sales activity. Reporting and settlement criteria are as defined in the contract.
REVENUE MODEL
Revenue options include campaign planning and operating fees, content production fees and sales-linked commissions.
03

Academy & Management

Illustrative hands-on content production workshop with an instructor and trainees
CUSTOMER
Emerging artists aspiring to the global stage, new creators, influencers developing their skills, and companies interested in collaborating with them.
SERVICE
Together with The One, we discover emerging artists, develop their vocal and stage skills, and connect them with performance and content opportunities through our entertainment industry network. Creators also receive guidance and practical training in content creation, channel management and commerce. Management and project participation are discussed separately following an assessment. Course completion and professional engagement agreements are handled separately.
REVENUE MODEL
Revenue options include trainee tuition and management-related revenue sharing. Training cost and company-project revenue and settlement are managed separately.

03 / COMPANIES & CONSUMERS

Corporate goals.
Deliver consumer experiences.

We connect companies and consumers through stars, influencers and creators—combining live performance, content, advertising, commerce, training and management into a single, unified business.

BUSINESS

Companies & brands

Brand’s goal.
Products and stories to share.

POINT OF CONNECTION

  • Stars
  • Influencers
  • Creators

Connected through talent

Planning · Production · Operations · Performance tracking

AUDIENCE

Consumers & fans

Performances and content to enjoy.
Products to discover and choose.

01

Concerts, content & IP

Stages and stories that reach audiences

02

Campaigns & commerce

Interface to experience brands and products

03

Training & management

Talents to seize new opportunities

Companies gain ways to reach consumers. Audiences gain experiences to enjoy and products to choose from. Creators gain opportunities to grow and expand.

04 / INVESTMENT & PARTNERSHIPS

Investment and collaboration.
Ways to work together.

We connect stars, influencers and creators through live performance, content, advertising and commerce. Companies gain new ways to reach consumers, while audiences discover entertainment and products. Training and management support talents behind such connections, with each business’ roles and revenue defined by agreements.

01

K-pop concerts, content and IP cooperation

Discuss concert planning, artist booking, production, operations, ticketing, sponsorship, and content and IP use with agencies, promoters, rights holders and production partners.

02

Brand campaigns

Identify creators and channels suited to the product, target customer and budget, with clear production, delivery, reporting and settlement terms.

03

Training and management

Develop training, practical work and assessment, with separate training and activity agreements and a process for proposing suitable projects.

INVESTMENT & STRATEGIC PARTNERSHIP

Grow businesses together.

Investment, experience, technology and operational expertise are essential for achieving business growth. Find the role you can play.

Discuss investment in this businessPropose a technology or field partnership